Pick N’ Go

Pick N’ Go is a café in Halmstad specialized in Danish smørrebrød. The owner wanted to expand to other cities, starting a franchise. Graphic designer Lisa Mörtberg, architect Lukas Arvidsson and I designed a franchise concept including corporate identity, café interior and a full graphic profile.

My main function in the project was as a brand strategist, making sure all material corresponded and breathed Pick N’ Go’s new core values – the Danish spirit, everyday luxury and artisanship. I was also functioning as the group’s copywriter.

Office: SVID
Client: Pick N’ Go

Pick N' Go menu and franchise folder

Pick N' Go: Menu

Example of interior instructions

Pages from franchise folder